Marketing

Is Facebook even a good channel for SaaS marketing? When I started managing Facebook ads for SaaS startup Scoro, I didn’t know the answer to either question. However, after a few months of A/B testing different ad layouts and audiences, we started seeing a positive ROI from Facebook ads. It turns out we weren’t the only […]

How to start building an audience when you don’t have any audience yet We started Hacking UI with zero followers, zero readers, zero people who knew what Hacking UI was, zero people who cared, zero people on our mailing list. Fast forward 3 years later… Ok, so you want to start getting yourself out there. You want […]

Thử thách mỗi ngày lớn nhất của truyền thông mạng xã hội là tìm được đủ nội dung để chia sẻ. Chúng tôi gọi đó là ‘cho quái vật khát nội dung ăn’. Có hai cách để làm điều này: Sáng tạo nội dung và làm mới nội dung. Sáng tạo nội dung là tạo […]

Psychology is the magic bullet of conversion optimization. Well, maybe that’s a tad bit idealistic. But psychology is arguably the most important weapon you can have in your arsenal. That’s why I write about psychology all the time. Understanding the underlying thought processes of consumers is your ticket to grabbing their attention, eliminating any friction […]

Note to readers: No matter whether you’re in B2C or B2B business, I promise: This article will significantly improve your Facebook ad design skills. When I started managing our startup’s Facebook ad account in summer 2016, in all honesty, I had no idea how Facebook advertising works. Fast forward to 2017 and I can say it’s […]